Everyday Loopie - Matcha
Hold that lasts the day. Damage that doesn't.
All Day
Fine & medium hair
The Problem
"Most hair damage doesn't come from one bad day — it comes from the tie you forgot you were wearing, every day."
The Solution
Pressure
Hold spreads evenly, not one stress point
Friction
Tencel fiber, less cuticle wear
Moisture
Managed, no trapped heat
Every hairtie you own is doing this to your hair. Loopie won't.
Engineered against pressure, friction, moisture damage.
Free 7-day returns
Not the right hold? Send it back within 7 days, no questions asked.
Find your hold
Drag to preview each level ↓
Free — you're here
No anchor — contains hair without gripping it. Doesn't grip at all, just keeps hair contained.
Best for:
Rest — you're here
Holds while the head is still; releases under motion.
Best for:
Soft — you're here
Holds through normal movement; the wearer stops noticing it.
Best for:
All Day — you're here
Holds through walking, commuting, and desk work without slipping.
Best for:
Active — you're here
Holds through running and inversion; bounded to short duration — not meant to hold forever.
Best for:
The Rubber Band — never sold, comparison only
Never sold — benchmark only. Grips regardless of duration; “the drugstore elastic.” A comparison reference, not a product tier.
Built for a full, moving day
How Loop Lab compares
| Attribute | Generic elastic |  |
|---|---|---|
| Hold | a feeling | All Day |
| Material | unknown | 100% Tencel |
| Friction | snags | low |
Specs
Got Questions? We've got answers.
Yes — engineered to hold fine, medium, and thick hair evenly, without slipping.
No — this is our Tencel-based Everyday line, built for daily wear rather than delicate silk care.
Free exchanges within 7 days of delivery, no questions asked.
Yes — the smooth Tencel fiber is gentle enough for colour-treated and chemically processed hair.